Data Science for Social Good

  Marketing has become chiefly a digital art in today’s technologically driven society, where time is of the essence. Modern mass communication techniques cannot effectively communicate and sustain consumers’ interest through broad targeting and mass campaigns, more so than the conventional ones. Contemporary organizations need unprecedented and specific approaches to target identified audiences, and that is why data science emerges as a critical aspect. Through data science, marketers can create effective and efficient campaign strategies and get a deeper analysis of consumers, making marketing more effective. If you are keen to leverage this trend, a data science course in Delhi can help you get ready to use this tool for your marketing advantage. Conceptual overview of the essence of data science in marketing In its most basic form, data science refers to drawing reasonable conclusions from large datasets, i.e., big data. In the application of marketing, data science is beneficial b